We're a new (like brand new) luxe casual apparel brand offering the softest fabrics you've ever felt :)

But what else?

Not all clothing is crafted the same way. In fact, most clothes aren't as great at protecting you from the sun as you'd think. So while you're probably safe from sunburns which are caused by UVB rays, you're not 100% protected from UVA rays which are often the cause of aging and skin cancer. We source all of our fabrics with this in mind, so you can hike, beach, sport, and play without worry.

We call it: 100% UPF 50+.